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It was born from one man's desire to go away on his own to play golf and the struggle he had finding a trip that enabled him to do just that.
Solos Holidays is today a thriving concern, nearly thirty years after that keen golfer spotted a potential enterprise and founded the business.
A specialist in solo travel, offering holidays, trips and activities for the single traveller, Solo's has a customer base of 35,000 independent travellers.
Managing Director Andrew Williams tells the Telegraph Business Club how the firm has championed a market often neglected by the mainstream travel industry and is developing areas such as social media to target millions more potential customers.